卡尔汽车技术股份有限公司

01 Commodity Planning

Before the official launch of the vehicle project, according to market situations, IAT thoroughly studied competing vehicle models, established commodity planning schemes, and made correct decisions on development strategies.

The commodity planning mainly includes:

Market Investigation (planning, implementation, and analysis)

Competitiveness Analysis of Major Competing Cars (price and features)

Commodity Concept Formulation

Development Goal Formulation

Promotion Strategy Formulation

Planned Output Formulation

Before the official launching of the vehicle development project, IAT has made thorough study of the competing models based on the market conditions, and established the program for product planning and made correct decisions on development strategies. IAT’s technical knowhow and deep insight always help our clients to inspire unique models. While focusing on the quality of the program, IAT also satisfies the customers’ demand of planning to develop best-selling models.

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